I kick started my trip to New York with an amazing Influencer Dinner sponsored by the gracious Perrine Restaurant at The Pierre Hotel NY for female Muslim bloggers in the area in support of the NYFW All White After Party Pop Up Shop I co-organized with Nora Chamaa from Veiled Collection.
It outwardly shows my lifelong commitment I’ve made to God. Hijab is a tool used to suppress one’s human desire to gain praise from people about your appearance and leaves you to only want to please God in that regard; it leaves you to realize that the only love you must seek is His. I have been wearing hijab since I was eleven years of age and by the grace of God, I’m still going strong. I believe the reason I still have it on is only because God has been strengthening me to keep it on when now it isn’t perceived as just a spiritual statement or commitment to God but a political one. I thoroughly believe that when you trust in God, renew your intentions solely for him in anything you do, do your part, and have faith that he will be your sustainer and strength; you have nothing to worry about. Everyone that covers or not has a journey to God and that’s why we’re here on this Earth - wearing hijab is an integral part of my journey to him.
What inspires me to keep wearing my hijab is the possibility of changing people's perspective one what a hijabi women is "supposed to be." I hope that when people meet me and talk to me they will be able to look past the hijab and see that I am just a typical American like them.
The positive encounters and experiences I have had while wearing the hijab are what truly inspire me to continue wearing it with confidence. I truly believe that if it wasn't for my hijab I would not have had the same success all throughout college and my professional career. In the past, so many of my co-workers, supervisors, and students have come up to me and told me they think that I am a beautiful person inside and out or that they love my hijab. I have a deep appreciation for my hijab because it makes me feel unique and that I am one of a kind person, especially at work.
I’m so excited to share this find with you! One of the main struggles hijabi women have is finding a hair salon that offers a private area where they can get their hair done comfortably. Well the struggle is over! PFH is happy to announce Hair by Freshta, which is a salon dedicated to catering to hijabi women.
I am SO happy to announce that PFH is now on YOUTUBE! I’ve received so many requests from you all over the years asking for certain tutorials and now I will be making that happen! I will officially be VLOG-ing (video blogging). Don't worry I'll still be making regular blog posts as well.
Remember my last post about Dolce & Gabbana’s release of a hijab and abaya collection and my brief respond to some of the controversies raised? Well, I was invited to write a story about it for the Huffington Post Blog and it just got published! Click here to read the story!
Our last stop in Morocco was in the beautiful and biggest city of Casablanca. Located on the northwestern part of the country right off of the Atlantic Ocean. Casa is where you find the headquarters of companies and corporations, so it’s a much more modern city. I looooved it! Like I said, I loved every city because each stop was so unique.
Next stop was Meknes, which is located in the Northern part of Morocco. It is a beautiful bustling city, and was once the capitol of Morocco. I couldn’t get over the beautiful Moroccan furniture and intricate designs in the homes, especially the mosaic tiles that were reminiscent of Andalusia Spain. My favorite was the colorful Arabian furniture pieces and backdrops. It was eye candy from left to right.
I’m excited to share with you my recent trip to Morocco! It was such a memorable trip alhamdulelah; I definitely returned a new and inspired person with insights I didn’t have before. Morocco has a special place in my family and I’s heart because my father, Sheikh Dr. Hassan El-Yacoubi, may Allah rest his soul, was buried there. He also went to law school there, so he has dear friends throughout the country.
Excited to share this with you! International luxury modest Fashion House Haute Elan is based in London and has interviewed PFH for their "Women in Focus" section. Honored to be featured in such an esteemed online platform. Be sure to check out their site and this interview!
The event started at 12pm but the line wrapped around the building in anticipation for it by 11:45am. I loved seeing how eager SoCal ladies were to get their Eid shopping on! The clubhouse was jam-packed to say the least. At one point we reached the room’s capacity and had to hold the check-in line until people exited then we could allow more people to enter. It was mayhem at its finest!
The 2nd Annual PRE-EID PFH Trunk Show is just around the corner! Have you entered to win in our GIVEAWAY? You don't want to miss out on the amazing prizes! Winner gets 2 free tickets to the PFH Trunk Show on 9/13, any PFH dress or jumpsuit of your choosing, one free Austere Attire scarf of your choosing, and VIP early access to the show! Doesn't get better than that :) Here's how to enter:
Big news everyone! After getting many requests from friends and followers to host another Trunk Show I’ve decided to make it happen! Mark your calendars ladies; Sunday September 13th will be the 2nd Annual Pre-EID PFH Trunk Show in Irvine California! Featuring tons of LONG SLEEVE maxi dresses, LONG SLEEVE jumpsuits, and more! Get your EID shopping on with a ladies soiree you don’t want to miss.
I hope everyone had an amazing Eid! Alhamdulelah I had a great time and it was extra special this year because I was able to celebrate with my immediate family in Virginia, which I haven't done in a while. I got to spend the night of Eid with my nieces and nephews; celebrating Eid with the kids is such a different experience! We have a tradition where we make goodie bags to give out at the mosque during Eid prayer. It was so cute watching them pass it out to the other kids mA.
I think it’s so important to get our families and children excited for the Month of Ramadan and Eid. Making it fun and festive for kids is a great way to instill in them the value this beloved month holds at a young age. It’s also a great way for Muslim kids to understand that they too have a special religious occasion/holiday to celebrate just as the Christians have Christmas and the Jews have Hanukah.
Fell in absolute love with this Hale Bob silk printed dress! It's the PERFECT dress for Spring and Summer resort wear. The paisley print is so elegant and whimsical, and I love the neon yellow with the blue color combo. It's really comfortable because it's light and breezy fabric. I wore it with a long sleeve button up top knotted at the waist, topped with a nude Kinza Scarf. Everyone kept asking me where I got my skirt from and were surprised to know it was a dress! Another great way to make more use out of your dresses, pair them with a shirt and knot it at the waist and voila :)
Have you always wanted to plan a trip somewhere but never knew where to start? It’s honestly not as hard as you may think. I used Airbnb to find the perfect home to rent. It's one of the safest and easiest ways to find a place to stay. Be sure to make a list of what amenities are most important to you. For my group it was a private pool and Jacuzzi. I usually choose a listing that has reviews from other people who have stayed at the home and can vouch for it. Keep in mind that each home comes with a max occupancy; I found it’s best to rent a home that does not charge extra if more people than expected show up. It’s mentioned under the “house rules” on the listing so be sure to read it carefully.
Last weekend I was invited to attend the Ahfif Trunk Show in Irvine and had a great time. I always love to see Muslima entrepreneurs feeding their passions and going after their dreams so it was great to be there. Ahfif is an online boutique started by Hafifa Siddiq, that caters to women who prefer to dress modestly. It offers a curated mix of casual and dressy designer clothing such as Artizara, Dina Torkia, Hyaa Collection, INAYA, Le Voile, Modern Mary, and others.
I think you know by now that I’m all about supporting Muslim businesses, so it’s a no brainer that I would promote my sister’s campaign for her TrueBrush company, which is revolutionizing the way people brush their teeth on-the-go all the while reviving the sunnah.
Accessories are literally the icing to the cake; they can transform any dull or plain looking outfit instantly. When it comes to bracelets specifically, it’s fun to put together an arm party. What’s an arm party you ask? It’s when you layer a bunch of bracelets all onto one wrist. You can do this is two ways:
What I’m about to share with you is probably one of the greatest finds for Muslim Women living in Southern California. Have you dreamt of the day where you can sunbathe in front of the beautiful ocean in a women’s only private area and not have to worry about covering up? Well, you don’t have to go to the Middle East to find it.
One of my most recent ways to accessorize has been with anklets, but not just any anklet. I’m talking about a multi-layer chain anklet that drapes your heel beautifully and adorns your foot elegantly. It’s adds pizzazz in such an unexpected way.
The exhibit featured a series of rooms with displays that shed light on key influences that inspired the Spring 2015 runway show; which premiered during Paris Fashion Week last October. Nicolas Ghesquiere is the women’s collection artistic director for LV, and is responsible for the traces from the “past” (when Louis Viutton first debuted) that are evident throughout the spring collection. The line had a lot of 70’s inspired elements, from short hemlines to paisley patterns. And the heels were shaped in symbols from the LV monograms, which was a first for Louis Vuitton.
Just got back from Cancun; hubby and I had such a nice time alhamdulelah. It was our first time there and we couldn’t get over how beautiful the ocean and sand were. The Caribbean Sea is a must see! The water was a clear turquoise toned color, and the off white sand was so pure and pleasant to walk on that I didn’t need my water shoes when I swam in the ocean!
This shade of white by INGLOT in number 601 has got to be my favorite white nail lacquer to date. It reminds me of when I used to paint my nails with white out when I was in high schooI hah. I will say though, you have to apply at least 3 coats of it to get it to coat the nail entirely without leaving any transparent spots.
I doubled up on the amount of inventory I featured. I also added a designer collection of long sleeve dresses, as well as a high end hijab label called SHONO - in addition to Austere Attire and Kinza Scarves. I marketed the show to women from Los Angeles to Orange County to San Diego. It was hosted in Irvine at my gracious friend's home on Sunday September 21st, 2014. I was blown away by the success of it alhamdulelah. Doors opened at 12pm yet people were at the door by 11:45am; just like what happened at the trunk show in Virginia. Over 150 ladies showed up and we sold out of popular sizes within 30 minutes!
Thanks for visiting back to hear about my latest fancy – you’re in for a treat! Laptop stickers are in this year, and I have to say there are some pretty cool ones out there, but my absolute favorite is the advent of the “Tufaha” sticker! My sister Hussna, (aka Lelaaaah), created and designed a laptop sticker that says “Tufaha”, which means “Apple” in the Arabic language. What’s neat about this sticker is the play on Arabic letters, it linguistic appeal, and creativity. Not only do I have a white Tufaha sticker on my laptop but on my iPhone as well!