Click here to see my interview with NBC about Nike's release of a Pro Hijab line for Muslim athletes. I was elated when I saw the announcement. This is definitely going to be a game changer not just for elite Muslim athletes but for average Muslim women wanting to be comfortable and chic at the gym, and maybe even for women of other faiths that adhere to head coverings such as Jewish women. It’s also a testament to how intersectional Muslim life is with sports, fashions, food, etc. Although we can’t neglect that there are definitely consumerist agendas behind the line, that doesn’t undercut the fact that Nike is catering to a niche market (modest fashion) within a niche market (modest sportswear) creating positive representation and inclusivity of minority groups. I don’t think I’d want that swoosh logo on my head but this is definitely a step forward in the right direction. I especially appreciated the fact that Nike included in their campaign ad the actual Muslim athletes that inspired the line (Zahra Lari, Manal Rostom, Amna Al Haddad) of whom were also a part of the controversial ad Nike released last month called "What will they say about you?" These are the women that need to be championed for breaking boundaries by showing that being modest does not and should not set you back in achieving your goals. I do hope that the line will be made available in the West and not just in the Middle East. I also hope they add a line of modest sports tops that are befitting for Muslim women because that’s just as difficult to find as a proper head scarf is.