I cannot get this image out of my head. Justice is a very popular tween (ages 7-14) Fashion brand formerly known as Limited Too. They recently released a campaign ad featuring a young Muslim hijabi girl in a bright blue scarf, an image that literally brought me to tears. Growing up Limited Too was the IT brand for young girls, all my friends shopped there. To see that they've included a young Hijabi girl speaks volumes in terms of what the modest fashion revolution has done in shaping the lives of Muslim women and girls in America. We've seen many brands start to cater to adult Muslim women but not the younger generation. How many times have you heard a Muslim woman recall their childhood and resent the fact that they never saw themselves represented in mainstream ads, movies, campaigns, fashions etc? It created identity complexes and humiliation for so many Muslim girls, especially for founder of Muslimgirl.com Amani Al Khatahtbeh. She recalls in her memoir Muslim Girl, an incident in 6th grade when her classmate asked her what religion she was. Out of fear of being stereotyped and judged she replied "I don't know, something Mediterranean. I forget." Like Amani, so many other girls hid and continue to hide behind their Muslim identity for fear of being different or alienated. But campaigns like this one break those stereotypes and negative associations by humanizing Muslims by showing that they are just as important as any other religious or ethnic minority, which adds to the diverse richness of this country. Such visibility and inclusivity will give young Muslim girls the confidence they need in building a strong sense of Muslim identity. Thank you Justice! We will definitely be shopping there!
Click here to hear more on what I had to say about it in this piece by The Huffington Post